What Does Kooth Mean?

Derived from the word “Couth,” meaning cultured and refined, Kooth represents the balance between tradition and progress. We took an English term dating back to the 1800s and gave it a modern twist—reflecting the classic-meets-modern aesthetic that defines our brand.

Our Story

Since 2014, Koothbrand has been dedicated to producing timeless goods and apparel. Over the past decade, we’ve collaborated with some of the nation’s finest craftsmen, musicians, and manufacturers to create products built to stand the test of time.

At Koothbrand, we believe in creating with purpose and caring for others—values shared by every member of our team in both craft and daily life.

Our Founder

Founder Shayne grew up surrounded by farms, ranches, and industrial plants, where he developed a deep respect for honest labor and durable gear. Seeing that much of today’s workwear had lost touch with its roots, Shayne set out to design and handcraft apparel that honors traditional workwear heritage while adding modern functionality and style.

When he’s not in the Koothbrand workshop, Shayne continues to serve his community as a firefighter and paramedic—a true reflection of the dedication and integrity that inspire everything we make.